SEO Strategy...Play the long game
SEO is a vital part of building an online presence for your business. In the short term, technical changes to your site and focusing on quickly getting up in the SERPs might bring some benefit, but the real power of SEO is in the long game.
SEO is a continuous process
SEO is often misunderstood as a one time process. You optmise your site, and that’s it you get to the top. Well, that’s not the case at all, often you will have competitors who have been building their SEO strategy for years, with regular content, link building and technical SEO you will not just be able to outrank them overnight. It takes time to get to the top, and once you get to the there, you can’t expect to stop working and keep your spot. It has been shown that businesses that stop SEO experience a 30% drop in their search engine rankings.
Building your reputation
Users trust the search engines they use. They never let them down, always providing them with links to sites that give them the information or products they are after. By having a high ranking your business in essence ‘piggybacks’ off the trust of Google and other top search engines.
Most online sessions start with a search engine
If you want to generate traffic in the long term having a top ranking on a search engine is the best way to do it. 60% of clicks on SERPs go to the first three result, and 93% of all website traffic comes from search engines. That makes search engines the biggest generator of traffic online, outweighing direct traffic, Social media and PPC combined.
Having a long-term SEO strategy means you stay visible to your audiences 24/7. With paid advertising, if a competitor bids higher or your campaign ends you are no longer reaching your audience. With SEO as long as you maintain your strategy so you will be generating traffic twenty-four hours a day, seven days a week.
Value for money
SEO gives you significant long term ROI. While at first, you may find you are getting better results from marketing streams such as PPC in the long term SEO is much more budget friendly. SEO is all about building quality traffic to your site; once you get them top spot for your search terms and continue to maintain it, you will find it provides higher quality leads than with PPC ads.
PPC ads can be great for gaining traffic in the short term, but some users have become immune to ads training themselves to ignore the areas of the screen where ads are present, meaning if you don’t use SEO as a strategy you will not appear in front of valuable audiences.
There are endless benefits to SEO. It generates high-quality traffic, getting your business in front of customers with search intent. SEO needs to a part of your marketing strategy If you want long-term growth for your company.
We know SEO can be confusing, so if you need some advice or would like some help putting together a strategy, get in touch.