What is a digital sales funnel?
New technologies have drastically changed the way we sell products online and these changes have taken place over a short period of time. Sometimes new terms like ‘digital sales funnels’ come out and can be confusing to business owners. What is it? And do you really need it?
A digital sales funnel is not just some marketing jargon, it’s an effective plan all businesses need if they want to succeed online. They lead people through the process of making a purchase on your website, people enter the funnel and they leave as happy customers.
When we set up a funnel for our customers we put in place actions for every step, from website traffic generation and lead generation to automated lead follow-up.
How can it help your business?
Creating a strong digital sales funnels means you convert the visitors to your site into paying customers, which quite simply means more income for your business. Sales no longer take place instantaneously, you need to nurture leads over time staying at the forefront of your visitor’s mind until they want to make a purchase. A sales funnel can take small businesses and expedite their growth, allowing you to secure your position in the marketplace at a faster pace.
If no one knows that your product exists, does it matter? You can have the greatest product or service in the world but if no one knows about it you aren’t going to make any sales. This is where the start of a Sales Funnel comes in, creating shareable and useful content that adds value to your visitors. Blogs, videos, infographics, ebooks etc. create awareness for your product and draw them into your funnel.
Getting quality customers to your website is no easy task. With the sheer volume of online users and the amount of competition out there, getting the right people to your website can be difficult. Traditional advertising no longer has the effect it once did on consumers, they have become numb to it, easily blocking it out. Now, you need to find new ways to leverage content from your website to attract visitors.
Using content to create emotional and personal connections allows you to build a strong relationship with your visitor. Building trust with them pulls them further into your tunnel and gets them a step closer to conversion.
Viewing your customers as an ally rather than just a form of revenue and engaging with them through every step of the sale (and even afterwards) will provide them with an experience that keeps them loyal to your brand for the long term.
By delivering a great customer experience on your website you can create unbreakable customer loyalty. 30-50% of the leads entering your funnel will not yet be at the buying stage. You have to engage with them in meaningful ways to move them along your funnel.